- You are here:
- Home »
- Suggestions
- » Radical Approach – Know thy Customer
Radical Approach – Know thy Customer
One of my mentors told a Client (a manufacturer of drills) that
“People don‘t want your product.”
The president of this large manufacturing firm looked shocked but my mentor continued,
“Your Customers are not interested in drills with more bells and whistles.
They are in the business of making holes – and they want help with 2 things:
1) Making more holes in less time and
2) Making good quality holes
end of story.”
With these words of advice the manufacturer changed his entire marketing approach and for the following 5 years achieved sales records never seen in that industry before.
Think about it for a moment…
What do your Customers really want?
What specific benefit can you provide them with both today and in the future?
What are you waiting for?