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Compensation
This is always an area of discussion for my Clients. Rather than publish a list of current rates in several different countries and attempt to keep such a list up-to-date, I prefer to use a USD model which you can adapt to your particular situation and geography. The following are simply guidelines that we use in corporate restructuring projects. You may or may not agree with some of the line items but on the whole, the following has been helpful to many of us.
| Title |
Cash Range |
Average |
Bonus |
% Equity |
Equity Median |
| CEO Founder |
100k-250k |
200k |
0-100k |
5-20% |
9.0% |
| CEO Non-Founder |
180k-260k |
225k |
0-150k |
3-7% |
5.0% |
| President / COO Founder |
100k-200k |
175k |
0-50k |
3-8% |
5.0% |
| President / COO Non-Founder |
150k-230k |
200k |
0-75k |
1-3% |
1.5% |
| CFO Founder |
100k-170k |
150k |
0-20k |
1-5% |
2.5% |
| CFO Non-Founder |
100k-200k |
160k |
0-50k |
0.5-1.5% |
1.0% |
| CTO Founder |
120k-200k |
160k |
0-30k |
2-10% |
4.0% |
| CTO Non-Founder |
125k-200k |
160k |
0-50k |
0.5-2% |
1.0% |
| VP Engineering Founder |
150k-185k |
160k |
0-30k |
1.5-5% |
2.5% |
| VP Engineering Non-Founder |
150k-200k |
175k |
0-50k |
0.7-1.5% |
1.0% |
| VP Sales Founder |
175k-200k |
175k |
0-60k |
1.2-5% |
3.5% |
| VP Sales Non-Founder |
160k-200k |
175k |
20-150k |
0.7-1.3% |
1.0% |
| VP Business Dev Founder |
150k-180k |
170k |
0-35k |
1.5-5% |
3.0% |
| VP Business Development Non-Founder |
150k-190k |
175k |
0-70k |
0.5-1.3% |
0.75% |
| VP Marketing Founder |
140k-180k |
160k |
0-30k |
1.3-7% |
3.0% |
| VP Marketing Non-Founder |
160k-190k |
175k |
0-50k |
0.5-1.2% |
0.8% |